Goodfella’s independently verified as lowest average salt per 100g

Over the last few years we have been working exceptionally hard to nutritionally optimise our pizza portfolio – and reducing salt levels has been key to this.

We are delighted that Goodfella’s has been independently verified as having the lowest average salt per 100g of all assessed retail, takeaway and restaurant brands in a report commissioned by Action on Salt with decade-long research conducted by St. Mary’s University, Twickenham. In addition, two of Goodfella’s pizzas have been recognised as having the greatest salt reduction vs 2014 data.

The report covered: 100% of our pizza recipes will be non-HFSS by the end of 2023 from a baseline of <40% of our pizza recipes in 2019. This is being achieved through healthy innovation and nutritional optimisation. We seek to maximise the public health impact of nutritional improvement, focusing on salt and saturated fat reduction, as well as fibre increase.

Adherence to PHE 2024 maximum salt targets is a fundamental element of our Goodfella’s pizzas product design, and we’re proud that 100% of our Goodfella’s pizzas are compliant with these.