Mission Foodservice partners with Birds Eye

Mission Foodservice has formed a partnership with the Birds Eye ‘Green Cuisine’ range in a move in which it hopes to inspire and help customers across the education and hospitality sectors.

The focus of the partnership will explore ways in which the brands can collaborate to offer creative and compelling foodservice solutions to help grow the business of their customers with meat-free options as the market continues to grow.

The partnership will be communicated via digital platforms, including LinkedIn and Instagram, as well as a selection of key media and customer partnerships with visibility at leading trade shows such as LACA 2022.

A series of recipes have been created to support the partnership. A Mission Foodservice spokesperson commented: “The collection of recipes we have created are all practical and timely. They cater to a diverse range of different customers, giving chefs and operators inspiration to make their food offering that much more appealing.

“By partnering with the Birds Eye Green Cuisine product range, we can also ensure that we are providing our customers with recipes that meet the expanding and important plantbased occasion in every channel.”

Victoria Westwood, senior brand manager on Birds Eye Green Cuisine, says: “We know that flexitarian, vegan and vegetarian diets are all on the rise, and at least one person in every five households is already actively looking to reduce their meat intake. The Birds Eye Green Cuisine range offers great tasting meat-free alternatives from a brand that consumers love and trust. Our partnership with Mission Foodservice allows us to provide our customers with food that not only delivers on the ‘meat-free’ trend, but also tastes great.”