We’re now a Team GB sponsor!

We have an announcement to make! 

Birds Eye is proud to become an official supporter ahead of the Tokyo 2020 Olympic Games, which are set to inspire the nation when they kick-off on Friday 23rd July in 2021.

As the official plant-based supporter of Team GB, we will be continuing to wave the meat-free flag to encourage the adoption of a more plant-powered diet.

It’s incredibly rewarding to have a platform from which we can continue to encourage consumers and businesses alike to take-up a plant-based diet, or just to reduce their meat consumption. 

We’re also launching a new Team GB TV which will incorporate in-store activations, on-pack promotions, and social media activity with Team GB athletes.

The Green Cuisine range includes pea protein based products, which are now available for the foodservice industry. Our Green Cuisine products are 100% vegan and free-from Soy. They offer a complete menu solution to your customers looking for a meat-free option.

Our tasty burgers, moreish meatballs, chickenless dippers and succulent sausages provide an excellent protein source and are versatile enough to work across all parts of the day from breakfast to evening meal.

Sarah Koppens, Birds Eye UK Marketing Director, said: “We are so proud to become the official plant-based partner to power Team GB. As the fastest growing meat-free brand, we have a relentless ambition to demonstrate the delicious power of plants, dispelling any lingering misconceptions around the meat-free category.

"We conducted a quick-fire Facebook poll with a group of past and present Team GB athletes and over two-thirds said they’ve actively reduced their meat consumption over the past three years. We look forward to bringing some of their stories to life throughout our campaign.”

British Olympic Association commercial director, Tim Ellerton, said: “This is an exciting partnership in a really interesting area, not just in our athlete community but on a wider national scale as meat-free and plant-based diets become increasingly popular. The team at Birds Eye have some very exciting activation plans in the coming months and we’re proud to support them in bringing those plans to life with the help of a variety of Team GB athletes.”

The rescheduled Olympic Games are set to begin in Tokyo on 23rd July.